To say I was skeptical when I was contacted by the marketing department of Martha Stewart Living Omnimedia about being added to their marketing mailing list is an understatement. I protect my private space. Our diligence pays off: we get almost no sales calls or junk mail. After asking some questions about what being on Martha's marketing list meant, I decided to go ahead and sign up (mostly because the person emailing me sent a personalized email and answered all of my questions thoughtfully).
Last week I got an email press release talking about their craft line. Several craft bloggers posted their finds, and I was totally tempted to jump in the car and check it out. I restrained myself because I just can't spend any money right now, but it was killing me not to be able to touch any of the awesome things I was seeing.
Today I got a box. From Martha. I'm freaking out! I got the CUTEST binder filled with samples and marketing information. Even though it's just the vehicle for the marketing info, the D-ring binder (with a hole-punched quad paper note book enclosed) is my FAVORITE part of the whole thing. I've been struggling with a system to keep all the details for my projects, and this binder will be the perfect solution.
There are a billion and one adorable samples and photos in this binder. Do you see this paper tag?! How perfect will it be to label my handbags?! The print on the back totally matches the graphics on my blog (I hope I can afford them!). In fact, I'm totally digging the aesthetic of the whole line ... birds, leaves, swirls, branches, graphic patterns. I even love the packaging ... and I'm a total sucker for packaging.
What lesson have I learned? Sometimes it's a good thing to be on a mailing list.